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NEW Analytics & Reports

Oleg Triers
by Oleg Triers and Yulia Miashkova March 24, 2025

Shipping KPIs dashboard

Data is the backbone of effective delivery management. Our new analytics dashboard offers clear, actionable insights—from shipping KPIs to plan versus actual performance and driver metrics—to help you refine your last-mile operations. 

Precise data can transform your logistics strategy. Let’s dive in.

On this page:

  1. Robust Analytics Dashboard
  2. Plan vs Actual
  3. Customizable Driver Performance Dashboard
  4. Why is a Customizable Driver Dashboard Useful?
  5. Customer feedback
  6. Export Customer Feedback to Excel
  7. Why Export Customer Feedback?
  8. Delivery Instructions and Notes
  9. NEW: Fleet capacity utilized
  10. Reports
  11. Deleted Orders Report
  12. Recap

Robust Analytics Dashboard

 order analytics dashboard

The Analytics dashboard is the starting point of analytics as it gives you a brief overview of your performance. In Track-POD, you can track the following KPIs for the period of time of your choice.

  1. Delivery in full.
  2. Partial delivery.
  3. On time delivery.
  4. Average service duration.
  5. Average customer feedback.

Knowing your DIFOT (Delivery in full, on time) rate is a great starting point in understanding how efficient your delivery operations are. However, without more context around partial and failed deliveries, you're leaving a lot of blind spots.

Luckily, Track-POD comes with customizable reasons for rejection of orders and individual items.

Once you've created your custom reasons and given the drivers the tools to document them via Track-POD delivery driver app, you can see the full picture and address the gaps.

shipping KPIs reasons for not delivered

Plan vs Actual

Another way to assess your performance, adjust your strategy, and make the most of your last mile delivery solution is to look at things in perspective. Specifically, how your planned performance compares to your actual numbers.

Delivery analytics

To help you improve your route planning process, Track-POD allows you to compare your planned vs actual time and distance.

In the same tab, you can also take a look at the number of routes and sites covered in a time period of your choice. Last but not least, you get a breakdown of orders by status and a graph depicting your succeded vs failed orders.

Customizable Driver Performance Dashboard

In Analytics > Drivers, a new, highly-customizable dashboard provides an overview of driver performance. You can add or edit columns to track essential metrics such as:

  • Driver
  • Plan Distance
  • Sites Visited
  • Completed Orders (count)
  • Completed Orders (percentage)
  • % On Time
  • % Avg Late
  • Avg Service Time
  • Actual Distance
  • And many more columns

Why is a Customizable Driver Dashboard Useful?

Drivers management software

This dashboard empowers you to improve your management of the drivers using Track-POD. For instance, using it, you can:

  • Reduce fuel costs and cut down on delivery time: By tracking Plan Distance vs. Actual Distance and % On Time you can pinpoint inefficient routes and drivers missing delivery windows, directly impacting your bottom line.
  • Optimize workload: Completed Orders and Avg Service Time help you balance driver workloads, ensuring no one is overburdened or underutilized, leading to increased overall productivity.

Customer feedback

First-hand feedback from your customers is the best indicator of the kind of experience you're able to deliver with your logistics services. Since Track-POD allows you to collect customer feedback, it also lets you analyze customer satisfaction by driver.

Customer feedback

In addition to the feedback summary, you'll see how many customers rated each driver.

If together with the rating customers left notes, you'll get an overview of those as well.

Export Customer Feedback to Excel

Export feedback

In Analytics > Customer Feedback, you can now export feedback to Excel via Reports > Export to Excel

This provides detailed data including driver, feedback text, delivery instructions, order status, and contact information.

Why Export Customer Feedback?

Exporting to Excel allows you to analyze trends, correlate feedback with operational data, and create custom reports for better service improvement.

Reminder: Enable feedback collection in Settings > Notifications > Live Tracking Page and preview the form.

Delivery Instructions and Notes

Delivery feedback

Customer feedback now includes:

  • Delivery Instructions: Customer-provided details before delivery (e.g., "Leave at back door").
  • Note: Post-delivery observations or specific issues.

These enhance delivery accuracy, customer service, and dispute resolution. Should any questions arise, you see what the customer’s instructions were, and what they cared to note.

NEW: Fleet capacity utilized

Fleet capacity utilized is the newest addition to last mile analytics in Track-POD. As the name suggests, it allows you to see how efficiently you're using your fleet resources in terms of loading.

Depending on what capacity units you're using (weight, volume, or pallets), you can see to what extent your fleet resources are used, split by vehicle.

Fleet capacity utilized new v2

With insights into vehicle capacity utilization, you can make adjustments to your load plan and make sure you don't under/overuse your fleet.

Reports

reports list

Shipping reports is the goldmine of insights for logistics optimization. Especially seeing how Track-POD allows you to export 12-24 months of historical data with any of our regular subscription plans.

In the new version of analytics, you can find all 6 types of reports that were available in the previous version.

  1. Driver Statistics.
  2. Overview of Items.
  3. Overview of Orders.
  4. Trip Summary by Routes.
  5. Route Costs.
  6. Cost Savings by Time/Distance.

Deleted Orders Report

Deleted orders

In Analytics > Reports, you can export a report detailing all deleted orders within the last 90 days. This is crucial for larger organizations needing to maintain audit trails and accountability. The exported report details the order number and date, who deleted it and when.

This feature is essential for fraud prevention and internal auditing. For example, if there are discrepancies in inventory or financial records, administrators can use the deleted orders report to investigate potential issues. They can quickly identify if any orders were improperly deleted, by whom, and when. This allows them to address any malicious activity, correct errors, and ensure data integrity.

This report provides a clear, auditable record of order deletions, enhancing security and operational oversight.

Recap

Analytics is the key part of any logistics software solution. As far as last mile delivery is concerned, there is a number of metrics you should be tracking to have a realistic picture of your performance.

With the new version of Track-POD analytics, you can keep an eye on every moving part of your delivery process. If you'd like a guided tour of our platform, book a custom demo and we'll show you around.

  • Delivery Management
  • delivery driver performance
  • Last Mile Delivery
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